GIIAS 2015 | 2015.08.04

BMW INDONESIA HIGHLIGHTS ITS LATEST OFFERINGS WITH HISTORIC AND GROUNDBREAKING INNOVATIONS AT THE 2015 GAIKINDO INDONESIA INTERNATIONAL AUTO SHOW.

  • The BMW Pavilion will display its latest premium and sophisticated designs at the prestigious new Indonesia Convention Exhibition (ICE), BSD City.
  • The Indonesian premiere of the pioneer in the modern sports sedan segment - a famous icon for 40 years.
  • BMW will introduce the world’s first premium seven-seater compact model – a vehicle that retains its spaciousness while fully meeting the mobility requirements of Indonesian customers.
  • 18 of the latest BMW vehicles to be showcased.

Jakarta – As the leader in the luxury vehicle segment, BMW Indonesia will again have a prominent presence at the 2015 Gaikindo Indonesia International Auto Show (GIIAS), the most prestigious automotive exhibition in Indonesia. The exhibition takes place at the Indonesia Convention Exhibition (ICE), BSD City from August 20th – 30th, 2015. The latest models to be unveiled will highlight BMW’s leadership and its pivotal role as the founder of a new segment – a segment whose vehicles boast dynamic performance, astonishing efficiency, leading-edge technology and aesthetic appeal. 18 new BMW models will be on display at the BMW Pavilion, which will encompass a total area of 1,500 square meters.

 

The BMW Pavilion will present an alluring combination of luxurious ambience and innovative technology, uniquely designed to provide the ultimate brand experience for all visitors. The pavilion features modern and elegant architecture, allowing visitors to get a taste of BMW's distinctive and exclusive premium services.

 

"BMW once again achieved fantastic results at the 2014 Auto Show, demonstrating its leadership in terms of premium technology, design, and sustainability. The success enjoyed by BMW at the motor show was closely tied to the range of vehicles it put on show, all of which showcased leading-edge technology and design and were backed by the strength of the BMW brand and a boldly innovative marketing strategy," said Karen Lim, President Director BMW Group Indonesia. "This year, BMW Group Indonesia aims to surpass last year’s success, showcasing its most iconic model as well as a completely new vehicle segment which exemplifies the generous space, unparalleled versatility and groundbreaking flexibility. BMW Indonesia will also feature the latest BMW model range and re-emphasize our approach of using cutting-edge technology and aesthetic design to provide Sheer Driving Pleasure," added Karen.

 

BMW will take the stage at 2015 GIIAS with two Indonesia premieres. For the first time in Indonesia, BMW will unveil two of its latest iconic models. One of these is the pioneer in the modern sports sedan segment, and has been fêted as an icon of this vehicle class for 40 years. This model has set the standard for dynamic excellence, efficiency and design, forging an emotionally rich connection between a sporty driving experience and unbeatable everyday practicality. 

 

At 2015 GIIAS, BMW will also bring to the public view its first-ever vehicle to combine a generous amount of space, flexibility and safety with elegance, dynamics and efficiency – all in a uniquely BMW style. Thanks to its typically BMW-like dynamics, it fuses its inherent practicality with genuine driver entertainment, thereby creating a uniquely appealing package.04.08.2015