Consistently positive sales growth for five years in a row.
Jakarta. BMW Group Indonesia concluded 2015 with 5.7% growth in sales powered by record sales of 3,638 units for its BMW and MINI vehicles, marking yet another year of positive growth - its fifth in a row. Total sales consisted of 2,700 BMW vehicles, 477 MINI deliveries and 461 BMW Premium Selection – MINI NEXT vehicles. On a worldwide basis, the BMW Group announced that its sales grew consistently throughout the year, delivering a total of 2,247,485 BMW, MINI, and Rolls-Royce vehicles to customers around the world, the company’s fifth successive record year. All of the company’s brands finished the year strongly with high sales in December, thereby maintaining its position as the world’s leading manufacturer of premium automobiles once again.
“BMW Group Indonesia once again recorded strong sales growth in 2015, despite headwinds in the Indonesian automotive market. We closed the year with 5.7% growth. This figure indicates our position as the only European luxury automotive brand in Indonesia to achieve consistent and positive results over the past five years. This success shows that the BMW and MINI brands, our products and our after-sales service are continuing to win over more and more customers.” said Karen Lim, President Director BMW Group Indonesia.
“Our ongoing growth continues largely to be driven by the debut of exceptional new products – from the all-new BMW Active Tourer through to our flagship product, the all-new BMW 7 Series. Each of these offers the highest levels of performance on top of outstanding aesthetics and innovation, and upholds our enduring commitment to remain the premium brand of choice for Indonesian consumers,” Karen continued.
An historical icon over the last 40 years, the BMW 3 Series continued to lead the pack in terms of sales, with 1,217 vehicles sold. This cements its undisputed position as the unrivalled pioneer and leader amongst modern sporting sedans. Hot on its heels was the BMW 5 Series, recording 11% growth in the BMW sales chart. Overall, the BMW X family continues to show significant growth for the brand with sales of the BMW X5 up 64% and deliveries of the BMW X4 more than doubling. Meanwhile, the high-performance sports car BMW M achieved double-digit sales growth of more than 40% compared to last year. The arrival of the BMW flagship in October 2015, the all-new BMW 7 Series, also received a tremendously warm welcome from the Indonesian premium market, in no small measure due to its unique combination of state-of-the-art comfort, dynamic agility and elegant styling.
Meanwhile, in the spirit of driving FUN, MINI Indonesia once again proved that this one-of-a-kind design icon never fails to put a smile on customers’ faces, posting sales of 477 vehicles by the end of 2015. The ever popular MINI 3-Door was the brand’s highest selling model in Indonesia, followed by the MINI 5-Door which attracted many new customers to the iconic brand. Not far behind was the MINI Countryman.
In 2016, the BMW Group will arrive at an even more significantly milestone as it celebrates its centenary. Over the past 100 years, the automotive industry has changed beyond sight with ever more groundbreaking innovations making their way into the world’s vehicles. The BMW Group is proud to have played an active role as one of the industry’s primary innovators and to have contributed towards many incredible developments over this historical period. These include the electronic speedometer, the extremely useful Navigation Professional System, as well as the revolutionary iDrive operating system, all of which have become industry benchmarks for modern cars today. Over these last 100 years, the BMW Group has always remained a future-oriented company, always looking ahead and shaping the future. There is no reason to think that this approach will not continue to be applied as the company looks forward to “The Next 100 Years”.
“In 2016, BMW Group Indonesia is aiming for more sustainable growth as we celebrate our 15th anniverary in Indonesia. The new BMW 3 Series and the all-new BMW 7 Series both had excellent starts and we expect them to provide further sales momentum together with other new models that we are going to be introducing this year. These intruiging new models include the all-new BMW X1 and the first-ever BMW M2. For MINI, we will be launching the new MINI Clubman, which will mark a milestone in its history by first-time entering the compact class segment and introducing a new direction of the brand, and the new MINI Convertible,” added Karen.
“This year, we will also continue to focus on keeping our customers engaged. Our dealers are optimistic and upbeat about the BMW Group brand and, as such, are continuing to invest in it while providing even better services to customers. We will again run our perennially successful customer programs in 2016, such as the BMW Driving Experience 2016, and also introduce exciting new programs such as the BMW Elite Card. Furthermore, this year will see new car outlets being added and existing branches upgraded. The promise of 2016 doesn’t end there – we also plan to enhance the resale value of our vehicles through BMW Premium Selection and MINI Next, both of which offer high-quality used cars. The ongoing growth enjoyed by BMW unquestionably mirrors the increasingly positive response we receive in Indonesia, and also reflects BMW’s commitment to always position each of our new models with a strong emphasis on quality and innovative technology, complemented by a guarantee of comfort and functionality. All of these factors come together in perfect harmony to bring products of unparalleled excellence to our consumers,” Karen concluded.