Media Information | 2019.11.07

BMW partners with Lazada: Premiere in Indonesia, Premium Vehicle to be sold in Online Platform

In conjunction with Lazada 11.11, a Rp. 11.110.000 booking fee secures 1 of 11 units of the All-new BMW 320i Sport.


Jakarta. Premiere; premium automotive brand to be sold online in Indonesia. BMW Indonesia has opened a BMW Flagship Store in an exclusive partnership with Lazada, the leading eCommerce platform in Southeast Asia. This first-of-its-kind collaboration between BMW and Lazada, launched during the Festival Belanja Lazada 11.11, allows customers to place a Rp. 11.110.0001 booking fee on 1 of 11 units of the new BMW 320i Sport which are also equipped with BMW Advanced Car Eye 2.0 valued at Rp. 9.900.000,- as a direct gift. This launch also marks the first time a premium automotive brand is to be sold in LazMall.


“This is an exciting pilot programme for BMW Indonesia as we’re pushing the boundaries and going where no other luxury automotive brand has gone before. By partnering with Lazada, we are expanding our customer touchpoints beyond the BMW’s showroom and bringing the brand to customers in the comfort and convenience of their own homes. We hope to gain deeper insights into our customers’ interest in engaging with the BMW brand via this platform,” said Jodie O’tania, Director of Communications BMW Group Indonesia. “What’s more, the introduction of this program ties in with the recent launch of the new BMW 3 Series, which is proving very popular and has got loads of interest from younger generations for whom the digital experience is integrated into their daily lives. The new BMW 3 Series is the first BMW in Indonesia to be equipped with wireless Apple CarPlay and Reversing Assistant which is sure to help drivers in their urban vehicle maneuvering.


“We are delighted to be the eCommerce platform of choice for consumers and sellers as well aspremium, luxury brands like BMW,” said Monika Rudijono, Chief Marketing Officer of Lazada Indonesia. “For the first time in Indonesia, consumers can take the first step towards car ownership by placing a low booking fee to secure their premium vehicle as well as an array of original BMW miniatures die cast and Lifestyle Collection items such as BMW M Thermo Mug, Golfsport Gift set, Lifestyle Headphones and many others via the BMW Flagship Store in LazMall. We look forward to a long-lasting partnership with BMW whereby we provide them with access to new and exciting customer segments, while continuing to redefine the shopping experience for our customers.”


From 1 November 2019, the first 11 units of the new BMW 320i Sport will be available for booking in the BMW Flagship Store in LazMall at the special booking fee of Rp. 11.110.000,- as part of the special offers of Festival Belanja Lazada 11.11. After placing the booking fee, customers will be invited to a BMW Authorized Dealer to view the car and finalise the purchase. In addition, the 11 customers who have secured this transaction online are also entitled to BMW Advanced Car Eye 2.0 which is valued at Rp. 9.900.000,-.


The BMW Flagship Store in the LazMall store can be accessed at or via the Lazada app on iOS and Android devices. LazMall is Southeast Asia’s biggest virtual mall, providing shoppers across the region with access to trusted products, reliable service and quality assurance. It is home to over 1,500 leading international and local brands.


For media enquiries, please contact:

BMW Indonesia

Ismail Ashlan

Tel: +62 -21- 2992 3000 ext 21724

Mobile: +62-8111-73-17-43



Lazada Indonesia

Andri Parulian

Tel: +622129184944

Mobile: +62811975587



The BMW Group


With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.


In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.




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BMW Group Indonesia


BMW Group Indonesia is a wholly-owned subsidiary of Munich-based Bayerische Motoren Werke (BMW) AG in Germany. The establishment of this subsidiary in April 2001 reflects the BMW Group’s confidence in the long-term future of Indonesia. BMW Indonesia Group activities cover the wholesale of BMW and MINI vehicles, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales, and related activities in Indonesia. Its dealership network covers 18 new-car dealers and 6 BMW Premium Selection facilities spread out in various cities in Indonesia. Selected models of the BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, and BMW X5 are assembled in Indonesia by a local partner.






About The Lazada Group


Founded in 2012, The Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.


About LazMall


Launched on the Lazada platform in August 2018, LazMall connects shoppers to over 1,500 leading international and local brands. With trusted products, reliable service and quality assurance, Southeast Asia’s biggest virtual mall sets a new standard in retail. Shoppers can check out with the assurance of 100% authenticity, 15-day hassle-free returns, and next-day delivery. For brands and sellers, LazMall offers an opportunity to create a perfectly-tailored experience for their customers.

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