BMW Driving Experience takes in 3 cities with a route of more than 500 km.
Surabaya. BMW Group Indonesia has followed up on the success of the launch of the new BMW 3 Series by staging the BMW Driving Experience #DrivingTheLegend. This event took in 3 cities with a total route covering more than 500 kilometers. It began in Surabaya, then moved on to Banyuwangi before ending on the Island of the Gods, Bali. This journey was the perfect way to show off the superb benefits of the latest innovative technology in this seventh generation BMW 3 Series, while reaffirming the reputation of the BMW 3 Series as the Legend of Sheer Driving Pleasure. Once the trans-island trip came to an end, all participants were invited to participate in BMW Group Indonesia's CSR program, Care4Water.
Jodie O’tania, Director of Communications of BMW Group Indonesia, said in her remarks, "This year's BMW Driving Experience has been very special because the vehicle tested is a legend with special significance for the BMW Group, the All-New BMW 3 Series. This vehicle model, which features a sporty-trim M Sport design, has been a major contributor to BMW's success in Indonesia for many years. As such, this event was extremely important for BMW Indonesia in terms of testing and obtaining input on actual road conditions from our media partners who passed through 3 cities covering more than 500 km. This seventh generation BMW 3 Series not only comes with the latest designs and innovations, but also technology unmatched in its class such as BMW Laser Light, Parking Assistant, Reversing Assistant and Apple CarPlay wireless features, all of which are available for the first time in Indonesia ".
The enthusiastic participants set off from Surabaya where they received a special welcome from members of the BMWCCI Surabaya Chapter who were happy to flaunt six prior generations of the BMW 3 Series. The participants’ first stop was Shell’s Yonosoewoyo gas station, where they got a safety briefing from Gerry Nasution, the BMW Driving Experience driving instructor, were informed about the importance of best formulation and economic value, and took part in a flag-off procession signaling the start of the BMW Driving Experience.
Vanda Laura, Vice President of Marketing for Shell Retail Indonesia said, "It is a pleasure for Shell Indonesia to once again be an official fuel partner in the BMW Driving Experience #DrivingTheLegend event. This fantastic experience gave all the participants the opportunity to test the BMW 3 Series using Shell V-Power fuel, which is strongly recommended for use in BMW M Automobiles. The fuel’s unique Dynaflex formulation is specifically designed to help improve engine performance and efficiency, while also supporting the direct injection system used in the BMW 330i M Sport so that fuel flow is better optimized. This makes Shell V-Power an ideal fuel for the BMW Driving Experience. We hope this collaboration between Shell and BMW will continue to strengthen going forward, improving the driving experience for the participants as well as the driving pleasure for loyal customers of Shell and BMW in general ."
At the next stop, participants were invited to take part in a "Dynamic Driving" session on one of the circuits in Surabaya’s impressive sports complex Gelora Bung Tomo. Participants were able to step on the gas, driving at high speed on a circuit with adequate safety supervision. This was the perfect environment to show off the new cutting-edge innovations featured in the All-New BMW 330i M Sport, such as Variable Sports Steering, and Adaptive M Suspension in Double-joint spring-strut construction in the front and Five-link lightweight axle in the rear.
The Dynamic Driving session, along with the entire journey to Bali, proved to be a great platform to appreciate the innovatively-designed chassis of the new BMW 7 Series 3 chassis. BMW EfficientLightweight architecture, which uses high strength aluminum and steel, together with new chassis components make the vehicle 55kg lighter than the previous generation. Meanwhile, sportiness remains at the heart of the Legend with an emphasis on lower gravity points, 50:50 balanced weight distribution, and increased axle width, all of which allow for a more flexible chamber point, a more rigid chassis and more direct control.
The 3-day event proved thrilling and emotional for all its participants. It concluded on the Island of the Gods where participants got to enjoy the beauty of the local beaches as well as an exciting indoor sky diving experience. They were also invited to engage with some underprivileged people in the village of Kutuh, Pandawa as part of the Care4Water program, a BMW Global initiative in collaboration with the international non-profit organization Waves for Water. This campaign has had an immensely positive impact on more than 1,000,000 people in 7 countries; Brazil, Mexico, South Africa, Thailand, India, Mongolia and China. The theme of this CSR campaign is JOY CAMPAIGN FOR HEALTH AND WELLNESS. In line with this, the goal of Care4Water is to donate clean water filters to people in need.
The BMW Driving Experience #DrivingTheLegend forms part of the Roadshow for the launch of the All-New BMW 3 Series in 4 cities - Jakarta, Semarang, Surabaya and Bali. "The BMW 3 Series is a sporty BMW legend that further enhances innovations and standards with each generation. BMW Indonesia is optimistic that this seventh generation will enable it to maintain the BMW 3 Series’ position as the best sporty sedan in its class,” said Jodie in conclusion.
BMW 330i M Sport: more power, pure driving pleasure.
The first variant of the BMW 3 Series available in Indonesia is the BMW 330i M Sport. The engine of this car generates a more spirited performance than ever. Boasting numerous detail upgrades, this two-litre, four-cylinder unit delivers maximum output of 258 hp, while peak torque is 400 Nm. The 5 kW/6 hp increase in output and extra 50 Nm (37 lb-ft) of torque compared with the predecessor engine are the result of the focused optimisation of the BMW TwinPower Turbo system – which comprises twin-scroll turbochargers, High Precision Injection direct petrol injection, VALVETRONIC fully variable valve timing and Double-VANOS variable camshaft timing. The High Precision Injection system ensures precise fuel metering and particularly clean combustion, its new fuel pump generating maximum pressure of 350 bar compared with the 200 bar of the previous version. The further developed direct injection system enables optimal fuel flow through the combustion chambers with atomised fuel delivered by multi-hole injectors. Other characteristics of this engine include a lighter crankshaft, reduced internal friction, optimised heat management and a new digital engine management system.
An impressive 0 to 100 km/h time of 5.8 seconds belies the enhanced efficiency of the new BMW 330i Sedan with its combined fuel consumption of 15.6 km/l and CO2 emission figure of 147 g/km. The engine’s emissions have also been further improved. The exhaust treatment system includes a particulate filter to reduce emissions of particulate matter.
The M Sport variant is all about the dynamism of the car’s handling and appearance. In keeping with its model-specific chassis systems, this variant features particularly large air intakes in the front end and an equally distinctive design for the side skirts and rear apron. These elements are joined by BMW Individual Exterieur Line Aluminium satinated kidney grille bars in High-gloss Black, air intake trim in High-gloss Black and a rear diffuser in Dark Shadow. The design of the interior is also focussed one-hundred per cent on the car’s sporty driving experience, thanks – among other things – to sports seats with M-specific upholstery, an M leather steering wheel, an anthracite-coloured BMW Individual headliner and interior trim strips in Aluminium Tetragon.
Exterior design: a clear, precise expression of sporting prowess.
BMW’s new design language showcases the modern and dynamic character of the new BMW 3 Series Sedan with precisely drawn lines and strikingly contoured surfaces. It is 76 mm longer than its predecessor (at 4,709 mm), 16 mm wider (1,827 mm) and just 1 mm taller (1,442 mm). The car’s 41-millimetre longer wheelbase (2,851 mm) and increased track widths (front: + 43 mm, rear: 21 mm), meanwhile, have a direct and positive influence on its poise and agility.
The large BMW kidney grille and the headlights leading off it are dominant themes of the front end of the car. Their familiar two-way split is emphasized by an eye-catching notch in the front apron that rises up into the headlight contour. BMW Laserlight come as standard. In fact, BMW is the only brand that presents the Laserlight feature in the mid size premium vehicle segment. Both the LED front foglamps and the Air Curtains are integrated into the outer air intakes, which take the form of a horizontal T shape. The dynamic side view is shaped by a pair of character lines and a dynamic side skirt contour. The trailing edge of the side window graphic - with its Hoffmeister kink design cue - is now integrated into the C-pillar. Horizontal lines and slim, stylishly darkened LED lights imbue the rear with a wide and muscular stance.
Interior: a classy route to sporting flair.
The brand’s new design language also brings a clear arrangement of surfaces to the interior of the new BMW 3 Series Sedan. This accentuates the spaciousness of the cabin and, together with the cockpit’s focus on the driver, enhances their concentration on the road. The controls are clustered into clearly structured function panels. The start/stop button for the engine is now positioned in the newly-designed control panel in the centre console, where the gearshift lever or newly-designed selector lever is joined by the iDrive Controller and the buttons for the Driving Experience Control switch unit and electromechanical parking brake.
Innovative chassis technology for sporting performance and driving comfort. When developing the body structure and chassis technology of the new BMW 3 Series Sedan, a number of clear priorities were set: enhanced driving dynamics, agile handling characteristics, high-precision steering and superior braking performance. Overall, the new BMW 3 Series Sedan weighs up to 55 kilograms less than the predecessor. The new BMW 3 Series Sedan also has a low centre of gravity and 50 : 50 weight distribution, while the stiffness of the body structure and suspension mountings has been significantly increased. Optimised aerodynamics reduce the car’s drag coefficient to 0.23.
Extended shoulder and elbow room in the front seats and additional legroom, seat comfort and ease of entry and exit all contribute to the generous feeling of space in the interior. Plus, the new BMW 3 Series Sedan’s 480-litre boot offers improved loading comfort. A 40 : 20 : 40 split-folding rear backrest is part of the standard specification, while automatic boot lid operation and a trailer coupling that can be extended and retracted again electrically are both options.
Leading the way to automated driving.
The new BMW 3 Series Sedan uses a significantly expanded selection of innovative assistance systems to take a leading role on the road to automated driving and safety. Park Distance Control and the rear view camera assist the driver with manoeuvring and entering/exiting parking spaces. Also available is the Parking Assistant, which takes over steering, acceleration, braking and gear changes with the Steptronic transmission when driving into and out of a space. Its range of functions also includes the Reversing Assistant, which can reverse the vehicle for distances of up to 50 metres by steering it along exactly the same line it has just taken when moving forward.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
BMW Group Indonesia
BMW Group Indonesia is a wholly-owned subsidiary of Munich-based Bayerische Motoren Werke (BMW) AG in Germany. The establishment of this subsidiary in April 2001 reflects the BMW Group’s confidence in the long-term future of Indonesia. BMW Indonesia Group activities cover the wholesale of BMW and MINI vehicles, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales, and related activities in Indonesia. Its dealership network covers 18 new-car dealers and 6 BMW Premium Selection facilities spread out in various cities in Indonesia. Selected models of the BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, and BMW X5 are assembled in Indonesia by a local partner.
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