Media Information | 2019.09.02

DRIVING THE LEGENDARY BMW 3 SERIES

BMW Driving Experience takes in 3 cities with a route of more than 500 km.

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Surabaya. BMW Group Indonesia has followed up on the success of the launch of the new BMW 3 Series by staging the BMW Driving Experience #DrivingTheLegend. This event took in 3 cities with a total route covering more than 500 kilometers. It began in Surabaya, then moved on to Banyuwangi before ending on the Island of the Gods, Bali. This journey was the perfect way to show off the superb benefits of the latest innovative technology in this seventh generation BMW 3 Series, while reaffirming the reputation of the BMW 3 Series as the Legend of Sheer Driving Pleasure. Once the trans-island trip came to an end, all participants were invited to participate in BMW Group Indonesia's CSR program, Care4Water.

 

Jodie O’tania, Director of Communications of BMW Group Indonesia, said in her remarks, "This year's BMW Driving Experience has been very special because the vehicle tested is a legend with special significance for the BMW Group, the All-New BMW 3 Series. This vehicle model, which features a sporty-trim M Sport design, has been a major contributor to BMW's success in Indonesia for many years. As such, this event was extremely important for BMW Indonesia in terms of testing and obtaining input on actual road conditions from our media partners who passed through 3 cities covering more than 500 km. This seventh generation BMW 3 Series not only comes with the latest designs and innovations, but also technology unmatched in its class such as BMW Laser Light, Parking Assistant, Reversing Assistant and Apple CarPlay wireless features, all of which are available for the first time in Indonesia ".

 

The enthusiastic participants set off from Surabaya where they received a special welcome from members of the BMWCCI Surabaya Chapter who were happy to flaunt six prior generations of the BMW 3 Series. The participants’ first stop was Shell’s Yonosoewoyo gas station, where they got a safety briefing from Gerry Nasution, the BMW Driving Experience driving instructor, were informed about the importance of best formulation and economic value, and took part in a flag-off procession signaling the start of the BMW Driving Experience.

 

Vanda Laura, Vice President of Marketing for Shell Retail Indonesia said, "It is a pleasure for Shell Indonesia to once again be an official fuel partner in the BMW Driving Experience #DrivingTheLegend event. This fantastic experience gave all the participants the opportunity to test the BMW 3 Series using Shell V-Power fuel, which is strongly recommended for use in BMW M Automobiles. The fuel’s unique Dynaflex formulation is specifically designed to help improve engine performance and efficiency, while also supporting the direct injection system used in the BMW 330i M Sport so that fuel flow is better optimized. This makes Shell V-Power an ideal fuel for the BMW Driving Experience. We hope this collaboration between Shell and BMW will continue to strengthen going forward, improving the driving experience for the participants as well as the driving pleasure for loyal customers of Shell and BMW in general ."

 

At the next stop, participants were invited to take part in a "Dynamic Driving" session on one of the circuits in Surabaya’s impressive sports complex Gelora Bung Tomo. Participants were able to step on the gas, driving at high speed on a circuit with adequate safety supervision. This was the perfect environment to show off the new cutting-edge innovations featured in the All-New BMW 330i M Sport, such as Variable Sports Steering, and Adaptive M Suspension in Double-joint spring-strut construction in the front and Five-link lightweight axle in the rear.

 

The Dynamic Driving session, along with the entire journey to Bali, proved to be a great platform to appreciate the innovatively-designed chassis of the new BMW 7 Series 3 chassis. BMW EfficientLightweight architecture, which uses high strength aluminum and steel, together with new chassis components make the vehicle 55kg lighter than the previous generation. Meanwhile, sportiness remains at the heart of the Legend with an emphasis on lower gravity points, 50:50 balanced weight distribution, and increased axle width, all of which allow for a more flexible chamber point, a more rigid chassis and more direct control.

 

The 3-day event proved thrilling and emotional for all its participants. It concluded on the Island of the Gods where participants got to enjoy the beauty of the local beaches as well as an exciting indoor sky diving experience. They were also invited to engage with some underprivileged people in the village of Kutuh, Pandawa as part of the Care4Water program, a BMW Global initiative in collaboration with the international non-profit organization Waves for Water. This campaign has had an immensely positive impact on more than 1,000,000 people in 7 countries; Brazil, Mexico, South Africa, Thailand, India, Mongolia and China. The theme of this CSR campaign is JOY CAMPAIGN FOR HEALTH AND WELLNESS. In line with this, the goal of Care4Water is to donate clean water filters to people in need.

 

The BMW Driving Experience #DrivingTheLegend forms part of the Roadshow for the launch of the All-New BMW 3 Series in 4 cities - Jakarta, Semarang, Surabaya and Bali. "The BMW 3 Series is a sporty BMW legend that further enhances innovations and standards with each generation. BMW Indonesia is optimistic that this seventh generation will enable it to maintain the BMW 3 Series’ position as the best sporty sedan in its class,” said Jodie in conclusion.

 

BMW 330i M Sport: more power, pure driving pleasure.

 

The first variant of the BMW 3 Series available in Indonesia is the BMW 330i M Sport. The engine of this car generates a more spirited performance than ever. Boasting numerous detail upgrades, this two-litre, four-cylinder unit delivers maximum output of 258 hp, while peak torque is 400 Nm. The 5 kW/6 hp increase in output and extra 50 Nm (37 lb-ft) of torque compared with the predecessor engine are the result of the focused optimisation of the BMW TwinPower Turbo system – which comprises twin-scroll turbochargers, High Precision Injection direct petrol injection, VALVETRONIC fully variable valve timing and Double-VANOS variable camshaft timing. The High Precision Injection system ensures precise fuel metering and particularly clean combustion, its new fuel pump generating maximum pressure of 350 bar compared with the 200 bar of the previous version. The further developed direct injection system enables optimal fuel flow through the combustion chambers with atomised fuel delivered by multi-hole injectors. Other characteristics of this engine include a lighter crankshaft, reduced internal friction, optimised heat management and a new digital engine management system.

 

An impressive 0 to 100 km/h time of 5.8 seconds belies the enhanced efficiency of the new BMW 330i Sedan with its combined fuel consumption of 15.6 km/l and CO2 emission figure of 147 g/km. The engine’s emissions have also been further improved. The exhaust treatment system includes a particulate filter to reduce emissions of particulate matter. 

 

The M Sport variant is all about the dynamism of the car’s handling and appearance. In keeping with its model-specific chassis systems, this variant features particularly large air intakes in the front end and an equally distinctive design for the side skirts and rear apron. These elements are joined by BMW Individual Exterieur Line Aluminium satinated kidney grille bars in High-gloss Black, air intake trim in High-gloss Black and a rear diffuser in Dark Shadow. The design of the interior is also focussed one-hundred per cent on the car’s sporty driving experience, thanks – among other things – to sports seats with M-specific upholstery, an M leather steering wheel, an anthracite-coloured BMW Individual headliner and interior trim strips in Aluminium Tetragon.

 

Exterior design: a clear, precise expression of sporting prowess. 

 

BMW’s new design language showcases the modern and dynamic character of the new BMW 3 Series Sedan with precisely drawn lines and strikingly contoured surfaces. It is 76 mm longer than its predecessor (at 4,709 mm), 16 mm wider (1,827 mm) and just 1 mm taller (1,442 mm). The car’s 41-millimetre longer wheelbase (2,851 mm) and increased track widths (front: + 43 mm, rear: 21 mm), meanwhile, have a direct and positive influence on its poise and agility.

 

The large BMW kidney grille and the headlights leading off it are dominant themes of the front end of the car. Their familiar two-way split is emphasized by an eye-catching notch in the front apron that rises up into the headlight contour. BMW Laserlight come as standard. In fact, BMW is the only brand that presents the Laserlight feature in the mid size premium vehicle segment. Both the LED front foglamps and the Air Curtains are integrated into the outer air intakes, which take the form of a horizontal T shape. The dynamic side view is shaped by a pair of character lines and a dynamic side skirt contour. The trailing edge of the side window graphic - with its Hoffmeister kink design cue - is now integrated into the C-pillar. Horizontal lines and slim, stylishly darkened LED lights imbue the rear with a wide and muscular stance.

 

Interior: a classy route to sporting flair. 

 

The brand’s new design language also brings a clear arrangement of surfaces to the interior of the new BMW 3 Series Sedan. This accentuates the spaciousness of the cabin and, together with the cockpit’s focus on the driver, enhances their concentration on the road. The controls are clustered into clearly structured function panels. The start/stop button for the engine is now positioned in the newly-designed control panel in the centre console, where the gearshift lever or newly-designed selector lever is joined by the iDrive Controller and the buttons for the Driving Experience Control switch unit and electromechanical parking brake.

 

Innovative chassis technology for sporting performance and driving comfort. When developing the body structure and chassis technology of the new BMW 3 Series Sedan, a number of clear priorities were set: enhanced driving dynamics, agile handling characteristics, high-precision steering and superior braking performance. Overall, the new BMW 3 Series Sedan weighs up to 55 kilograms less than the predecessor. The new BMW 3 Series Sedan also has a low centre of gravity and 50 : 50 weight distribution, while the stiffness of the body structure and suspension mountings has been significantly increased. Optimised aerodynamics reduce the car’s drag coefficient to 0.23.

 

Extended shoulder and elbow room in the front seats and additional legroom, seat comfort and ease of entry and exit all contribute to the generous feeling of space in the interior. Plus, the new BMW 3 Series Sedan’s 480-litre boot offers improved loading comfort. A 40 : 20 : 40 split-folding rear backrest is part of the standard specification, while automatic boot lid operation and a trailer coupling that can be extended and retracted again electrically are both options.

 

Leading the way to automated driving. 

 

The new BMW 3 Series Sedan uses a significantly expanded selection of innovative assistance systems to take a leading role on the road to automated driving and safety. Park Distance Control and the rear view camera assist the driver with manoeuvring and entering/exiting parking spaces. Also available is the Parking Assistant, which takes over steering, acceleration, braking and gear changes with the Steptronic transmission when driving into and out of a space. Its range of functions also includes the Reversing Assistant, which can reverse the vehicle for distances of up to 50 metres by steering it along exactly the same line it has just taken when moving forward.

 

More information about BMW vehicles can be found at the www.bmw.co.id website, and through the Call Center; Phone + 622129279677, WhatsApp line +6285288886269 and email contact.id@bmw.co.id

 

The BMW Group

 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

www.bmwgroup.com 

Facebook: http://www.facebook.com/BMWGroup 

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmwgroup/

 

BMW Group Indonesia

 

BMW Group Indonesia is a wholly-owned subsidiary of Munich-based Bayerische Motoren Werke (BMW) AG in Germany. The establishment of this subsidiary in April 2001 reflects the BMW Group’s confidence in the long-term future of Indonesia.  BMW Indonesia Group activities cover the wholesale of BMW and MINI vehicles, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales, and related activities in Indonesia. Its dealership network covers 18 new-car dealers and 6 BMW Premium Selection facilities spread out in various cities in Indonesia. Selected models of the BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, and BMW X5 are assembled in Indonesia by a local partner. 

 

www.bmw.co.id

Facebook: http://www.facebook.com/BMW.Indonesia

Twitter: http://twitter.com/BMW_Indonesia

YouTube: http://www.youtube.com/BMWIndonesia

Instagram: http://www.instagram.com/bmw_indonesia

 


For further information, please contact : 

 

Corporate Communications Department

 

Jodie O'tania

Tel: +62 -21 - 2992 3000 ext 21732

Mobile: +62-8111534962

Email : jodie.otania@bmw.co.id 

 

Ismail Ashlan

Tel: +62 -21- 2992 3000 ext 21724

Mobile: +62-8111-73-17-43

Email: ismail.ashlan@bmw.co.id

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History of the BMW 3 Series Sedan.

BMW E21 - 1st generation

  • Built: 1975-1983
  • Power: 55-105 kW / 75-143 hp
  • Variants: Sedan (2-door), Convertible (Baur Topcabriolet)

 

At Munich’s Olympic Stadium, the first BMW 3 Series – the two-door sedan is the successor to the legendary BMW 02 Series – was unveiled to the world. The design was the brainchild of Paul Bracq, BMW Director of Design from 1970 to 1974. The BMW 3 Series sedan was unmatched in terms of its dynamic and sporting performance, thereby laying the foundations for a story of success that has continued to this day.

 

An Eye-Catching Tail End: the first generation of the BMW 3 Series was famous for its distinctive profile with its raised tail section and the crease line along the body. Seen from behind, the rear section wasn’t to everyone’s taste, especially the part between the tail lights. Only a few months after the start of production, the designers added a black plastic trim to the rear.

 

A Standard Feature was born: the first-generation BMW 3 Series included one innovation that was to become a standard feature in all BMW models: a dashboard angled toward the driver.

 

Other design details – such as the short overhang at the front, the double-kidney grille, the crease line along the body, the twin headlamps found on several models, and the Hofmeister kink at the C-pillar – have lived on as stylistic features in subsequent generations.    

 

BMW E30 – 2nd Generation

  • Built: 1982-1994
  • Power: 66-175 kW / 90-238 hp
  • Variants: Sedan (2 and 4-door), Convertible, Baur Topcabriolet, Touring, M3 (as Coupé and Convertible)

 

In Morocco, the second generation of the BMW 3 Series was unveiled. The key innovation: Seven different variants, with sedan-oriented styling dominant in all versions. In 1982, the new 3 Series was launched as a two-door sedan, with the four-door sedan available from September 1983 onwards.

 

All of the second-generation models produced had series-standard twin headlights – a design feature that was to be included in every BMW 3 Series from then on.

 

From the Road to the Racetrack: the BMW 3 Series convertible and the first BMW M3 models followed just two years later. The high-performance coupé, boasting performance of up to 238 hp, allowed BMW to take part in the German Touring Car Championship (DTM). As a “homologated” model, the BMW M3 was approved by motorsport authorities to compete in races.

 

The Touring “Hobby” Project: having started life as a prototype built by BMW employee Max Reisböck, the first Touring was added to the series in 1987. Reisböck wanted to take his family on vacation but found that the trunk of the BMW 3 Series sedan with its notchback design lacked the space required. As a trained bodywork engineer, Reisböck cut the C-column and shifted it to the rear, thereby creating the first-ever station wagon offered by BMW.

 

BMW E36 – 3rd Generation

  • Built: 1990-2000
  • Power: 73-236 kW / 99-321 hp
  • Variants: Sedan, Coupé, Convertible, Baur Topcabriolet, Touring, Compact, M3 (as Sedan, Coupé, and Convertible)

 

Welcome to the nineties!

 

The third generation of the BMW 3 Series represented one of the most significant design advances in its history to date. The formal language was much more coupé-oriented, with a strongly sloping A-line and C-line. The angle of the roof now had a clear downward incline. And the third-generation vehicles were also notable for the twin headlamps installed beneath a shared glass cover.

 

Eight Variants of the 3 Series: the third-generation of the BMW 3 Series comprised the widest range of body styles to date, including the Sedan, Coupé, Convertible, Touring, Compact, and M3 – the latter as a Sedan, Coupé, or Convertible.

 

Compact Hatchback: the BMW 3 Series Compact represented something brand new in the range. This new variant was launched in March 1994 as a more compact three-door hatchback option. While the front of the vehicle was no different from the other models, the rear end had a unique design and was 22.5 cm shorter than the Coupé. The BMW 3 Series Compact was well received, moving from a standing start to become the model with the third-highest sales, behind the Sedan and the Coupé.

 

BMW E46 – 4th Generation

  • Built: 1997-2006
  • Power: 77-265 kW / 105-360 hp
  • Variants: Sedan, Coupé, Convertible, Touring, Compact, M3 (as Coupé and Convertible)

 

The year 1997 saw the launch of the fourth generation of the BMW 3 Series. Just as before, the Sedan was the first model to be released, followed by the Coupé, Convertible, Touring, Compact, and M3. For the first time, significant styling differences were evident within the range, with the Coupé, Convertible, and Compact models each having their own language of form.

 

The Greenhouse as a Driver of Sales: particularly with its profile, the fourth-generation BMW 3 Series reinterpreted elements of BMW sedan design. The three-box design was retained (with its clear delineation between the hood, passenger compartment, and trunk). However, the whole greenhouse – in other words, the windshield, the rear and side windows, the pillars separating them, and the car’s roof – was redesigned.

 

Seen from the side, the profile of the roof was given a more pronounced curve. This created more headroom for the passengers in back. The new design changes were a success: With 3,266,885 units sold, the fourth generation of the BMW 3 Series is the top-selling BMW model of all time.

 

BMW E90 – 5th Generation

  • Built: 2005-2013
  • Power: 90-331 kW / 122-450 hp
  • Variants: Sedan, Coupé, Convertible, Touring, M3 (as Sedan, Coupé, and Convertible)

 

At the Geneva Motor Show in March 2005, BMW unveiled the fifth generation of the 3 Series– which just one year later was awarded the title of “World Car of the Year.”

 

The design was also quick to evolve, as for the first time the variants followed their own paths. The Coupé and Convertible models, for example, now moved in quite different design directions.

 

A Fusion like no other: the BMW M3 Sedan grew out of a fusion between the two designs. The design involved an unprecedented combination of a front section based on the Coupé’s front end and a tail section derived from the Sedan.

 

The fifth-generation M3 was put through its paces both on the racetrack and at the BMW M GmbH factory – even in a pickup version! The M3 pickup was not the first of its kind, however, as a second-generation BMW M3 pickup truck was used for moving supplies around the factory site for some 26 years.

 

BMW F30 – 6th Generation

  • Built: 2011 onwards
  • Power: 85-338 kW / 116-460 hp
  • Variants: Sedan, Touring, Gran Turismo, M3

 

Meanwhile, the BMW 3 Series went electric! For the first time, the range of engines included hybrid options (the ActiveHybrid 3, followed by the 330e iPerformance). All of the engines were also turbocharged.

 

The design was an evolution of its predecessor, being more strongly aligned with that of the larger BMW 5 Series. One striking detail was that the headlamps now connect to the kidney grille.

 

At the same time, the sixth generation had also evolved in terms of its size, with the launch of a longer Gran Turismo version. The new variant added a coupé roof profile to the sedan and featured a longer wheelbase. The benefit, especially for passengers in the rear, was greater leg and headroom.

 

Individual styling was given greater emphasis. In line with the spirit of the times, customers were free to customize the equipment specs, choosing from a wider range of materials, colors, and fabrics. There were now three other trim levels available beside the familiar M sports package: the Modern line, Sports line, and Luxury line.

 

Two of the 3 Series Models were renamed as 4 Series: spinning off the coupé and convertible models to create a new series was something that had already been a topic of discussion 20 years ago, at the time of the third-generation BMW 3 Series. With the sixth generation it became reality. While the Sedan, Touring, and Gran Turismo remained under the BMW 3 Series label, the Convertible, Coupé, and the new Gran Coupé formed their own family: the BMW 4 Series.

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