CELEBRATING 6 DECADES OF A TIMELESS ICON.
Tangerang. In 1959, MINI proudly unveiled a car that captured the imagination of the world andrevolutionised the compact car segment. Six decades later, in 2019, MINI is celebrating thebrand’s 60th anniversary as well as the extraordinary story of a British innovation that went on toachieve an iconic status. Today, MINI Indonesia is marking this milestone with the release of theMINI 60 Years Edition at the opening day of GIIAS 2019. Only 60 units will be available inIndonesia - as a MINI 3 Door and MINI 5 Door. Starting from GIIAS 2019, MINI Indonesia is alsooffering 60 Months of the MINI Service + Repair Inclusive (MSRI) Programme.
The MINI brand has always stood for an original that constantly reinvents itself – it is firmlyrooted in tradition, yet always open to change. Even after 60 years, MINI continues to berenowned for bringing worldwide popularity to unique properties such as the go-kart feeling andthe creative use of space. In addition, fans of MINI identify strongly with the brand tenets ofstriking design and individuality. The MINI 60 Years Edition and the MINI 60 Years LifestyleCollection thus capture the essence of MINI, and pay homage to these values of the brand. TheMINI 60 Years Lifestyle Collection is available for the first time at GIIAS 2019, offering 50 designpieces in the characteristic style of the iconic brand including a brand new clothing range forwomen, men and children, accessories, luggage, as well as kids’ products.
According to Kidd Yam, Head of MINI Asia, “Six decades after the launch of a compact Britishcar that rewrote the rules of motoring, we are thrilled to begin the celebrations of MINI 60 Yearsin Indonesia with the launch of this exclusive design model. The MINI 60 Years Edition payshomage to the brand's sporting spirit with its high-quality design and equipment features, andour specially curated Lifestyle Collection creates the perfect blend of the classic and themodern. This launch is a fitting start to commemorate the genesis of MINI, and we look forwardto celebrating this special year with our friends and fans of the brand. As we celebrate ouranniversary, we are thrilled to extend the 60 Months MINI Service & Repair InclusiveProgramme to all new MINI owners as a way of delivering the complete Premium OwnershipExperience”
Availability and price.
Limited to only 60 units for both the MINI 3 Door and MINI 5 Door, the MINI 60 Years Edition isavailable from 18 July 2019 at GIIAS 2019 and at all MINI authorized dealers.