Media Information | 2019.11.01

THE NEW X1. Choose the Courageous.

The leader in the premium compact Sports Activity Vehicle segment is getting bolder, sportier and visually


Jakarta. During the BMW Exhibition held at Plaza Senayan from 1-3 November 2019, BMW Group Indonesia is launching THE NEW X1 - the leader in the premium compact Sports Activity Vehicle (SAV) segment. The new model update is being launched in just one variant - The new BMW X1 sDrive18i xLine - which makes it even more desirable. Key to its increased appeal are pronounced design revisions, a high level of versatility and a host of cutting-edge equipment features, giving the car a  bolder, sportier and more visually striking presence. The ongoing assembly of  THE NEW X1 at BMW Production Network 2, Gaya Motor, Sunter, Jakarta shows BMW’s commitment to Indonesia, while providing strategic price positioning and better delivery times for BMW customers in the market.


“Since its launch in 2016, the second generation of the BMW X1 has proven to be the best selling model in the BMW X family thanks to its enduring potential, driving characteristics, and price positioning. Globally, the BMW X1 makes up a quarter of the BMW X portfolio with more than 1,700,000 units sold. In short, it is the only authentic Sports Activity Vehicle in the premium compact segment. What’s more, it now cuts an even bolder figure. THE NEW X1 has obtained a hugely prominent update at both the front and rear, and also comes with new interior upholstery and details, as well as loads of other features which look set to prolong BMW’s dominance in Indonesia’s premium compact SAV market,” said Ramesh Di


vyanathan, President Director BMW Group Indonesia. Jodie O’tania, Director of Communications BMW Group Indonesia, also spoke about the importance of the model for BMW’s overall business in Indonesia, “What makes THE NEW X1 even more strategic for BMW Indonesia is that it is being locally assembled in Indonesia. This stands as proof of BMW’s ommitment to the Indonesian market and, at the same time, highlights the high standards applied at BMW Production Network 2 in terms of processes, quality control.


and safety requirements. The locally-assembled new BMW X1 sDrive18i xLine is set to premier at the BMW Exhibition held in the main atrium of Plaza Senayan, Jakarta from 1-3 November 2019 and will be sold at a price of Rp. 739.000.000,- off-the-road”.THE NEW X1 is mainly directed at a youthful, modern and active target group. It’s also intended for small families, and parents who like to drive into the mountains or to a lake over the weekend. Compact exterior dimensions and functionality are the most important factors for these target groups.


The design: eye-catching and sporty.


Clear visible changes on its exterior underscore the vehicle’s profile as an authentic, powerful and dynamic Sports Activity Vehicle (SAV). THE NEW X1 exudes a more dominant, imposing aura at the front end, in particular. Here, a larger BMW grille – the kidneys now merging in the centre – links up with new LED headlights design, including sharper light iconography, and a bumper with integrated LED fog lamps and larger air intakes. Another highlight in the front part of the car can be found on the driver’s side exterior mirror which projects a two-tone LED “X1” image when the car is unlocked. This is far from just a visual trick; it also makes getting into and out of the BMW X1 that much easier.


The rear end of THE NEW X1 also houses new stylistic features. For example, the new inlay in the body-colour rear apron adopts  the car’s main body colour.The LED rear lights of the BMW X1 have a new design, a single LED bar drawing the familiar L signature from side to side. The horizontal design of the LED rear lights also underscores the width of the rear end and the muscular stance of the BMW X1 on the road. Meanwhile, a new wheel design for The new BMW X1 sDrive18i xLine is available as standard in 18” inch Y-spoke style 579 bicolour Orbit Grey with 225/50/18 run-flat tyres, creating a stronger and more exclusive presence.


Bolder features, enhanced interior and greater versatility.


THE NEW X1 maintains its elevated status in the BMW X model family. This is clearly apparent in both its new exterior appearance and interior design.The versatility and cleverness of its interior are noticeably enhanced. Indeed, THE NEW X1 cabin blends cutting-edge technology with generous levels of space and numerous smart and functional solutions.These provide a helping hand for the driver, raise comfort levels yet another notch, and ensure THE NEW X1 is every bit as flexible as its occupants need it to be.


One of the highlights of THE NEW X1’s interior is the Control Display. This features an enhanced navigation system, a new larger 8,8-inch Touch Control Display which can be operated using the BMW .


iDrive Controller, as well as voice control or touchscreen technology – all as part of the package.The Control Display represents the ideal platform for exploring the BMW X1’s richly varied infotainment offerings, including Apple CarPlay with wireless connection capability. 


The new BMW X1 sDrive18i xLine also boasts new upholstery. Featuring higher quality than ever before, new Sensatec upholstery with Aluminium interior and pearl chrome trim finishers are available as standard. The remarkable versatility of the THE NEW X1 is not confined to all things digital; its interior can also  be adapted to individual requirements. For example,the rear seats can be folded down flat in three sections (40:20:40) and, as an option, slide forward by up to 13 cm. Options such as automatic tailgate operation and Comfort Access – which team up to enable hands-free tailgate opening and closing – raise convenience levels another notch in accessing the 505 to 1550 litre boot.


The driving experience: optimum balance for efficiency.


The new BMW X1 sDrive18i xLine is equipped with an efficient yet sporty powertrain, which translates into dynamic performance on the road and supreme driving pleasure over rough terrain via a cutting-edge front-wheel-drive configuration.The model is powered by a BMW TwinPower Turbo 1.5-litre three-cylinder petrol unit that delivers maximum power of 140 hp at 4400 rpm and maximum torque of up to 220Nm at 1,250 rpm.  Power is delivered to the front wheels through a 7-speed dual-clutch transmission, thereby allowing smooth transitions and efficient fuel consumption. It sprints comfortably from 0-100km/h in 9.7 seconds and has an average fuel consumption of 15.9 km/l and average CO2 emissions of 144 g/km [WLTP cycle].


The suspension technology built into THE NEW X1 provides the fleet-footed agility familiar to existing BMW X1 drivers, delivers precisely controllable handling, and imbues the car with sublime overall dynamics. Together with the car’s low centre of gravity, almost even weight distribution, wide track, short overhangs and high level of body and chassis rigidity,the suspension lays the foundations for a familiar BMW driving experience –one no other vehicle in the segment can match. Moreover, The new BMW X1 sDrive18i xLine is also equipped with Adaptive Suspension to increase comfort as well as driving dynamics that is enhanced with M Sports steering, more direct and linear steering ratio for lower steering angle requirements.


“THE NEW X1 is characterized by a considerably higher level of presence and value. With its typical driving experience which is unique in this segment, BMW is optimistic that the BMW X1 will remain the segment leader and perpetuate the success story of BMW X models in Indonesia,” added Jodie. 


Availability and Price. 


The new BMW X1 sDrive18i xLine will be available at BMW Authorized Dealers from November 2019 at a price of Rp.739.000.000 off-the-road. The vehicle comes with BMW Service Inclusive, which includes free-of-charge regular maintenance for 5 years or 60,000 km, whichever comes first, as well as a 36-month warranty without mileage limitations. THE NEW X1 is also covered by BMW Group Tire Coverage for 3 years which includes replacements of up to 4 tires during the period, with 100% of the tire and labor costs covered. Included in the coverage is damage caused by punctures, bulging, as well as shredded, burst or torn tires, and damage from the vehicle continuing to run on flat tires. The tires will be replaced with original versions - terms and conditions apply.


BMW Exhibition at Plaza Senayan.


From 1-3 November 2019, BMW Indonesia is holding  the BMW Exhibition at Plaza Senayan. Customers will be able to see and test the latest BMW products, including; The new BMW X1 sDrive18i xLine, The all-new BMW 320i Sport, The new BMW 730Li M Sport and The new BMW 740Li Opulence. During this special weekend, various offerings will be available for BMW fans and customers, both directly and through the BMW Financial Services program.


Direct gift program :

  • Up to 2 years BMW Extended Warranty
  • BMW Advanced Car Eye 2.0 – recording devices for any situation
  • Garuda Indonesia 120.000 GarudaMiles 
  • Electronic balance for toll roads
  • 3-month gasoline voucher  


BMW Financial Services program, powered by Maybank Finance :

  • Low down-payment with 0% interest and up to 5 year lease for BMW 3 Series Shadow Edition
  • Low down-payment with 0% interest and up to 4 year lease for the BMW X1 
  • 0% interest and up to 1 year lease for the BMW 5 Series
  • Low monthly installment for BMW X3 and BMW 7 Series


The BMW Group


With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.


In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.









BMW Group Indonesia


BMW Group Indonesia is a wholly-owned subsidiary of Munich-based Bayerische Motoren Werke (BMW) AG in Germany. The establishment of this subsidiary in April 2001 reflects the BMW Group’s confidence in the long-term future of Indonesia.  BMW Indonesia Group activities cover the wholesale of BMW and MINI vehicles, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales, and related activities in Indonesia. Its dealership network covers 18 new-car dealers and 6 BMW Premium Selection facilities spread out in various cities in Indonesia. Selected models of the BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, and BMW X5 are assembled in Indonesia by a local partner.






For further information, please contact :  


Corporate Communications Department


Jodie O'tania

Tel: +62 -21 - 2992 3000 ext 21732

Mobile: +62-8111534962

Email : 


Ismail Ashlan

Tel: +62 -21- 2992 3000 ext 21724

Mobile: +62-8111-73-17-43


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