BMW COOKIE POLICY.

WHAT IS A COOKIE?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (First-party cookie) or to another website to which it belongs (Third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

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USING FIRST-PARTY COOKIES.

Like most websites you visit, BMW uses cookies in order to improve the user experience by enabling our website to remember you either for the duration of your visit or for repeated visits. Cookies are either set by our website (First-party cookies) or they may be set by other websites that run content on our website (Third-party cookies).

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EXAMPLES OF BMW FIRST-PARTY COOKIES USED ON THIS WEBSITE

Cookie Key
Description
Expiry
Cookie Type
aems-tracking
This cookie belongs to the category of Performance Cookies and is used to store anonymous tracking information.
Session
Needs Consent
cc_consentCookie
This cookie belongs to the category of Strictly Necessary Cookies and stores the cookie consent of the website user.
Session
Needs Consent
virtualCookie
This cookie belongs to the category of Strictly Necessary Cookies and is needed to integrate the Dealer Locator accordingly.
365 Days
Needs Consent
cc_consentCookie
This cookie belongs to the category of Performance Cookies and enables the loading of website components and subsequently the tracking of which components were loaded.
Session
Needs Consent
cc_digital_eventAttributes
This cookie belongs to the category of Performance Cookies and is used to store anonymous information about website user actions on the site
Session
Needs Consent
eventFromPreviousPage
This cookie belongs to the category of Performance Cookies and is stored to enable the tracking of the respective element from which an internal pagechange was triggered. It holds this data for the next internal page.
Session
Needs Consent
cc_digital_userCookie
This cookie belongs to the category of Performance Cookies and is used to hold the user session by means of an anonymoussession- or visitor-ID.
Session
Needs Consent
cc_digital_profileCookie
This cookie belongs to the category of Performance Cookies and is used to hold a reference to the anonymous tracking session on this website.
Session
Needs Consent
cc_digital_testCookie
This cookie belongs to the category of Performance Cookies and stores the result of a cookie allowance test.
Session
Needs Consent
bmwSessionCookie
This cookie belongs to the category of Performance Cookies and enables the loading of website components and subsequently the tracking of which components were loaded.
1 Day
Needs Consent
cc_optoutConfirmed
Created if user should see optOut
365 Days
Operational
lang_consentCookie
This cookie belongs to the category of Strictly Necessary Cookies and is used to store information on the necessity of a certain language.
365 Days
Operational
prov_consentCookie
This cookie belongs to the category of Strictly Necessary Cookies and is only used if the province selection feature is activated in a market (e.g. Canada). It is used to store the choosen province which is necessary to display website content accordingly
365 Days
Operational
visitorid
This cookie belongs to the category of Performance Cookies and is used to store an anonymous visitor-ID.
365 Days
Needs Consent
cc_consentCookie
This cookie belongs to the category of Strictly Necessary Cookies and is set to store the user consent to cookies.
365 Days
Operational
gcdm_form_data
This cookie belongs to the category of Performance Cookies and is used to store anonymous information about website user actions on the site especially within website forms
365 Days
Needs Consent

CATEGORIES OF COOKIES.

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

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STRICTLY NECESSARY COOKIES.

Essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

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PERFORMANCE COOKIES.

Gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.

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FUNCTIONAL COOKIES.

Enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. These cookies collect anonymous information and cannot track your movements on other websites.

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MARKETING COOKIES

Used to deliver advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of marketing campaigns. They remember whether you have visited a website or not, and this information can be shared with third-parties organisations such as dealers and advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.
BMW wants to display special areas/functions optimally to offer you a comfortable and user-friendly experience. Therefore we save information about your visit in cookies. Without cookies it is not possible to visit our website. If you aim, you can leave the website now. All saved cookies of us will be deleted.

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