The BMW i Vision Circular represents the BMW Group’s project to become the most sustainable manufacturer for individual premium mobility. Through the entire process of design, development and manufacture, the vision vehicle is conceived in line with the principles of the circular economy. The creative vision shows a view of a compact, fully electric vehicle with a focus on sustainability and luxury for the year 2040.
EXPLORE THE JOY OF CIRCULARITY.
The BMW i Vision Circular is optimised for closed material cycles and has the goal of achieving 100 per cent recycled materials use / 100 per cent recyclability. Implementation of this fascinating vision is based on the application of our circular design principles: Re:think, Re:duce, Re:use and Re:cycle.
RE:THINK. Creating with circularity in mind is everything we do.
RE:DUCE. Doing more with less wherever we can.
RE:USE. Extending the value of our products as much as we can.
RE:CYCLE. Keeping resources in the loop as long as we can.
THE VISIONARY DESIGN OF THE BMW i VISION CIRCULAR.
THE EXTERIOR HIGHLIGHTS OF THE BMW i VISION CIRCULAR.
Classic icons newly interpreted – the front end.
A new silhouette for BMW – the side view.
Monolithic and modern – the rear end.
THE DESIGN HIGHLIGHTS OF THE BMW i VISION CIRCULAR IN A VIDEO.
Monolithic design, clear surfaces and a reduced number of components determine the appearance of the exterior.
The sustainable material concept is based on reduction and the use of secondary materials in a new aesthetic.
Classic BMW design features, such as kidney grille and Hofmeister kink, have been newly interpreted as digital surfaces in line with the principles of circular design.
Visionary sound design of the BMW i Vision Circular – created by BMW IconicSounds Electric and Hans Zimmer.
THE INTERIOR HIGHLIGHTS OF THE BMW i VISION CIRCULAR.
Inside, the BMW i Vision Circular seeks to create a luxurious ambience, employing materials and production processes that are indicative of a responsible approach to the environment and its resources.
Pioneering material aesthetics.
Hovering sculpture as an intelligent highlight.
Shy tech of the next generation.
EXPLORE THE LUXURIOUS INTERIOR OF THE BMW i VISION CIRCULAR.
The interior represents the modern luxury of BMW: a generous sense of spaciousness that manages with significantly fewer component parts, material groups and surface finishes while at the same time being highly emotive.
The term “joyful fusion” puts the spotlight on the straightforward dismantling of components such as wheels, seats and instrument panel by means of quick-release fastener.
The redefined instrument panel is a visual highlight: a hovering, V-shaped sculpture that projects out into the cabin with a crystal body bordered by wood.
With the claim of shy tech, all relevant information is projected onto the bottom area of the screen across its entire width.